Fort Worth-based GCG Marketing has announced the addition of Crystal Cardwell as
account executive. Cardwell most recently served as client services manager for
Studios 121, where she directed marketing initiatives, event coordination and
business development. A graduate of the School for Film and TV
in New York, she also has worked in Hollywood producing independent movies for Perles Films.
She is on the board of the American Advertising Federation – Fort Worth.
in New York, she also has worked in Hollywood producing independent movies for Perles Films.
She is on the board of the American Advertising Federation – Fort Worth.
The GFW PRSA Masters SIG hosted a reception at Blue Mesa for May speaker Mickey
Nall, APR, Fellow PRSA, managing director of Ogilvy Public Relations Worldwide.
That’s Nall, above, at Colonial Country Club flanked by Andra Bennett, APR, on his right and
chapter president-elect Chris Smith.
PRSA local update: PRSA’s Travel and Tourism Section conference, June 5-8 in San Antonio, has a speaker
lineup as big as the Lone Star State, names such as Keith Bellows, editor of National Geographic Traveler, on “Navigating the Currents of Change: Proactive PR in Challenging Times”; USA Today travel reporter Laura Bly on travel trends and Shel Holtz, ABC, author of “Blogging for Business.” Pre-conference opportunities include a chance to get in the water with SeaWorld
San Antonio’s beluga whales. Register here.
PRSA local update II: Needed: a few good women and men. The nominating committee will meet soon to
pick the 2012 slate of officers. If you are a Greater Fort Worth PRSA member
and interested in serving on the board, contact past president Tom Burke, nominating committee chair, tcburke@us.ibm.com or 817-980-7728.
PRSA local update III: Is there a leader in the house? PRSA’s Southwest District will host a one-day QuickStart workshop Friday, July 2,2 in
Arlington for members in Texas, Oklahoma, Arkansas, Louisiana, Kansas and New
Mexico who are interested in serving on PRSA boards at a chapter, district or
national level. The workshop will cover volunteer management, financials,
bylaws, Robert’s Rules of Order, non-dues revenue generation and other issues relating to
nonprofit board management. More information to come.
PRSA local update IV: Standing reminders. Have something to say? Be a speaker at a North Texas PRSSA
chapter meeting. E- Kevin Williams at kw757@yahoo.com. ... The DFW Communicators Job Bank lists full-time, part-time and internship positions in PR, media affairs,
advertising/sales, event planning, graphic design, marketing, and corporate and
employee communications throughout North Texas. Employers who are members of
the participating organizations may post a job listing for $50; the cost for
nonmembers is $75. Nonprofits get a 50 percent discount. Each posting runs
three weeks. Greater Fort Worth PRSA receives a portion of the proceeds when a
member marks his or her membership status on the submission form. More from
Jerrod Resweber at jresweber@webershandwick.com. ... Stay on top of emerging trends and industry news, extend your network
while increasing your knowledge, and keep learning and stay competitive. Any
practitioner with at least two years in the field is eligible for membership in
the world’s leading organization for PR professionals. Those with fewer than two years
experience or who recently graduated from college and were active in PRSSA may
join as an associate member. More from chapter president-elect Allyson Cross at cross@gcgadvertising.com.
PRSA local update V: Senior professionals on Fleishman Hillard’s global mobile team will share how and when consumers are using mobile, what
top brands dominate the mobile marketing space, and how to develop a business
case for incorporating mobile into the marketing mix at the joint communicators
luncheon for IABC, PRSA and NIRI members Tuesday, June 7. Register here.
SPJ Digital Media Committee update. The SPJ Digital Media Committee’s Net Worked blog has the tools to fortify anyone’s journalism toolbox. The latest topics: • Tablet or laptop? For some, the choice is obvious • Can’t remember AP style? Quiz yourself. • Streamlining your social media postings — how to update more than one site at a time.
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PEOPLE & PLACES
Weatherford ISD communications director and SPJ member Derik Moore writes that Decatur luminaries Roy and Jeannine Eaton received the 2011 Tom Mooney Award at the North and East Texas Press
Association conference in April. Moore also did a session there on school
districts communicating with print media, and, lo, there was Tommy Thomason in the crowd; Thomason was Derik’s first journalism teacher at TCU in the 1980s. Moore created the WISD’s iPhone app (630 downloads in 21 days) and would be happy to help you make an app, too. E-
him at dmoore@weatherfordisd.com.
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GET A JOB
Openings for four junior copywriters in the North Dallas area became available
at the end of May and could be filled now, but can it hurt to check? This is a
three-month contract at $25-$28 per hour. The client seeks creative,
detail-oriented individuals who can write product-level .com copy and maybe
video scripts depending on skills. Send résumé and samples to Leslie Bryan-Spradlin at Onward Search, lbryan@onwardsearch.com.
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NEW AND RETURNING MEMBERS
SPJ ... Trina Brown, Academy of Art University, Arlington ... Shaunte Allen, Brookhaven College, Dallas
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