PRSA local update V: This Month in PR/Marketing History (by Jeff Rodriguez). Moon ribber. On Aug. 25, 1835, the New York Sun published the first of six articles announcing the discovery
of life on the moon. "The Great Moon Hoax” was based on articles supposedly reprinted from a science journal, stating that
evidence had been found of lush vegetation, unicorns and furry, winged,
bat-like humans.The Sun confessed to the hoax Sept. 16, but by then the
box-sales ploy was a great success. Circulation increased dramatically. Among
the thousands who had been duped were a committee of distinguished Yale
University scientists and, in an eerie portent, the great-great-grandfather of
future Notre Dame football star
Manti Te'o. ... Did they get that on tape? On Aug. 8, 1974, with impeachment proceedings underway, Richard Nixon became the first American president to resign. "By taking this action," he said
in an address from the Oval Office, "I hope that I will have hastened the start
of the process of healing which is so desperately needed in America." As was
later documented, the resignation initially left Nixon devastated. But he found
some solace, first when he was pardoned by his successor, Gerald Ford, and later when he signed a lucrative endorsement deal with Memorex. ... The
diplomat less traveled. On Aug. 29, 1962, poet Robert Frost joined a small contingent of Americans departing for the Soviet Union on a
goodwill tour. It was hoped the trip would improve relations with the Soviets,
which were, well, frosty. The poet reportedly had a long talk with Soviet
Premier Nikita Khrushchev and may have read him a poem or perhaps just a couple of haikus. He awkwardly
described the Russian as "not a coward" and, further, "no fathead."
Unfortunately, Frost's diplomacy was not equal to his literary skills, and the
U.S. relationship with the Soviets would continue to deteriorate. There
appeared little prospect for improvement, at least until recently, when elder
statesman Dennis Rodman arrived on the scene.
=======================================================
PEOPLE & PLACES
Fort Worth-based GCG Marketing has promoted Lindsay Hendon to senior account executive. Hendon joined GCG in 2011. She specializes in the
healthcare industry and trade show marketing. ...
Billy Bob’s Texas has named Innovador LLC its agency of record. Formed in 2009 by Susan Watt Foster, Fort Worth-based Innovador is a full-service marketing and management
consulting firm. ...
The restored office building at 440 S. Main St., at the corner of Broadway
Avenue in the Near Southside, has two suites available for lease that
owner/tenant Jennifer Henderson says would be perfect for anyone in the creative world, perhaps in video
production. Features include hardwood floors, exposed ceilings and original
brick walls, all complementing the building’s charm and history and its own (made up) ghost story. There’s a conference room, a kitchen, rooftop access and a hammock. Yes, a hammock. As
a further lure, Henderson cites appearances by rodeo clowns, championship
horses and “sneaky gnomes up to no good.” Yes, gnomes. Other tenants include Glen E. Ellman Photography, J.O., Sharon
Ellman Photography and Spotted Dawg Entertainment Services. More from
Jayn Whitt or Paige Rodges at 817-335-0100, or e- hello@jodesign.com.
=======================================================
