Global Communication Trends: In the Industry and in IABC
Writing, recording, posting, filming, presenting, designing, tweeting.
Communication professionals around the world are doing all of these things.
Right now.
More tools and message delivery channels exist than at any point in history.
Millions of people ommunicate in an instant, and trends develop quickly due to
rapidly advancing technologies and the availability of diverse social media
channels appealing to different audiences.
Learn about global trends in the communication profession and compare these
trends with what’s going on locally at the next IABC meeting. Join the discussion with IABC
immediate past chair Robin McCasland on how communication jobs — and the profession overall — are evolving. McCasland also will share a brief overview of how IABC is
transforming to meet the needs of 21st-century communication professionals.
Time & date: 11:30 a.m.-1 p.m. Tuesday, Oct. 28
Cost: members $25, nonmembers $30, students $20; online add $1,
walk-ins without a reservation add $5; lunch included
walk-ins without a reservation add $5; lunch included
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Content Marketing is Broken — but You Can Fix It
Greater Fort Worth PRSA holds its annual professional development program Oct. 8
with seasoned PR counselor Arik Hanson, and the topic is a hot one: busted content marketing and how PR pros can make
it better. Attendees will take away:
• "Content cornerstones" (guidelines critical to effective content)
• outsourcing content vs. insourcing — pros and cons
• a review of four brands that are killing it in content marketing
• key lessons to apply at work the very next day
Hanson is the principal of ACH Communications, a marketing and communications
consultancy specializing in a mix of digital and traditional PR and marketing
channels. An award-winning communicator and marketer, he has nearly 20 years of
experience advising a range of clients, from General Mills and Walmart to the
Minnetonka Public School District and Bike Walk Twin Cities.
His popular blog, Communications Conversations, has been recognized for excellence by a number of online sources, including
PRWeb and PR Week. Posts from it are regularly syndicated to Ragan, PR Daily,
Business 2 Community and Social Media Today.
See http://fortworthprsa.org/2014-professional-development/ for cost and schedule details. Register by midnight Oct. 7.
Time & date: 11:30 a.m.-1 p.m. Wednesday, Oct. 8
Cost: chapter members $25, national members $30, nonmembers $35, students $20;
walk-ups add $5
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Know Your Rights — With Courts, Cops & Meetings
Attorneys Paul Watler and Shannon Teicher lead the discussion at the October SPJ meeting.
Time & date: mingle 6:15 p.m., eat 6:45, then the program
Wednesday, Oct. 15
Place: Joe T. Garcia’s Mexican Restaurant, 2201 N. Commerce St.,
Cost (includes dinner): cash or check $17 members of any professional communicators organization, $25
nonmembers, $10 students, credit card add $1, free if you join SPJ right then
and there
Menu: Joe T.’s family-style enchilada dinner; cash bar
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STRAIGHT STUFF
Whether writing fiction or nonfiction, universal principles on what makes people
tick are always in motion. They reveal themselves in the writer’s thoughts, feelings, actions and interactions with others. At the next Writers’ Guild of Texas meeting, 7 p.m. Monday, Oct. 20, at the Richardson Public
Library, retired psychotherapist John Vance will overview the basic types of mental health problems and how they manifest
in everyday lives, as well as in the lives of characters in a book. He promises
a fast 50-minute hour on “The Psychology of Heroes, Villains and Lovers.” Vance is vice president of WGT, and his essay “Three Questions” recently earned first place at the Mayborn Literary Nonfiction Conference. More
on the Writers’ Guild of Texas at writersguildoftexas.org.
IABC local update: Author Virginia Postrel's new book, “The Power of Glamour,” shows the art of visual persuasion through the lens of desire. Meet Postrel,
hear her presentation and get a signed copy of her groundbreaking book at an
IABC Dallas Fast Track presentation Wednesday, Oct. 8. Info here. Six days later, at the regular Maggiano’s NorthPark luncheon, Allison+Partners will deliver the results of the latest
C-Factors Survey. Info.
PRSA local update: Nancy Farrar, the "Chef Impersonator" and Fort Worth, Texas magazine food columnist, will
prepare a favorite recipe for foodies and friends right there in her kitchen at
the next PR After Dark, 4-7 p.m. Monday, Nov. 10. Seating is limited to 10.
Price of admission? A bottle of wine! RSVP to kristen.escovedo@gmail.com, who will e- the address to attendees.
PRSA local update II: The Halloween-influenced 2014 Southwest District Conference — “Don’t Rely on Gris Gris, Potions and Charms! Use PR to Cure What Ails You” — offers a little face time with former Louisiana Gov. Kathleen Blanco and her communications team, along with numerous other avenues for social and
intellectual growth, including a presentation by a top communications leader
with the Centers for Disease Control. Blanco will share PR lessons learned
following the two devastating hurricanes of 2005, Katrina and Rita. Everything
unfolds Oct. 29-30 at the historic Hilton Downtown Baton Rouge Capitol Center,
then those inclined to party are coordinating a trip to New Orleans, host that
weekend of a large music festival featuring Foo Fighters and Outkast. More at
prsaswconf.org.
PRSA local update III: Serena Ehrlich, Business Wire’s director of social and evolving media, will outline how technology and
behavioral shifts are making 2015 “the year of PR” at the PRSA Dallas monthly luncheon Thursday, Oct. 9, at Seasons 52 at
NorthPark Center. Info here. Mark Friday, Nov. 7, at the Irving Convention Center for PRSA Dallas’ annual and significant Communications Summit, themed “Elevate! Engage! Evolve!” Details.
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