MEETINGS
They’re finalizing the program.
Time & date: 11:30 a.m.-1 p.m. Tuesday, May 25
Place: City Club, 301 Commerce St.
Cost: members $25, nonmembers $30, students $20 (online add $1)
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Measuring Naked Conversations:
An Overview of Social Media Measurement
An Overview of Social Media Measurement
Metrics maven/author Katie Paine, a national expert on public relations measurement and CEO of her own company,
KDPaine & Partners, will lead a half-day workshop and luncheon presentation on social
media measurement Wednesday, May 19, at Colonial Country Club. Although a PRSA
function, organizers emphasize its applicability to communicators of all
persuasions.
The rise in social media has turned the communications paradigm upside down.
Counting column inches and eyeballs is irrelevant when a single YouTube video
grabs a larger audience than the World Series. Paine’s morning session will focus on what people do with information once they’ve got it. She also will discuss quantitative, qualitative and new relationship
metrics.
Clients or bosses won’t pay for it? Paine will talk about measurement on the cheap. At lunch she will
review the principles of measurement and how they apply to the brave new world
of social media.
Paine is the author of “Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success,” and she also writes the first blog and the first newsletter dedicated to
measurement and accountability. In the last two decades, she and her firm have
listened to countless conversations, analyzed thousands of articles and asked
hundreds of questions in order to help her organizations better understand
their relationships with their constituencies.
Time & date: workshop starts 8 a.m., lunch at 11:45 Wednesday, May 19
Place: Colonial Country Club, 3735 Country Club Circle
Cost: workshop and lunch, members $95, nonmembers $115, students $50; workshop only,
members $60, nonmembers $70, students $25; lunch only, members $35, nonmembers
$45, students $25
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Source Code: The Texas Shield Law One Year Later
Dallas attorney Paul Watler, erudite and ever informed, will update Fort Worth SPJ on the Texas Shield Law
at Joe T. Garcia’s on Wednesday, May 12.
Watler worked on getting the law passed, which makes him a most knowledgeable
source on the subject. The statute went into effect almost exactly one year — May 13, 2009 — before this meeting.
Time & date: mingling 6 p.m., eats around 6:30, then the program Wednesday, May 12
Place: Joe T. Garcia’s Mexican Restaurant, 2201 N. Commerce St.
Cost: $17 members, $25 nonmembers, $10 students, free if you join right then and there
Menu: Joe T.’s famous family-style enchilada dinner
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STRAIGHT STUFF
Ever finished reading a book and felt like the heroine was your best friend? Has
a hero’s fear ever made your heart pound, your hands sweat? Answer yes, and chances are
that book is on your keeper shelf, and you’ve recommended it to everyone you know. Native Texan Rosemary Clement-Moore, whose eclectic résumé includes jobs as a telephone operator, Chuck E. Cheese costumed character,
ranch hand, dog groomer, wedding singer, hair model, actress, stagehand,
director and playwright, will offer her take on writing relatable characters
and engrossing stories — “Method Writing: Using an Actor’s Tools to Bring Your Prose to Life” — at the next Writers’ Guild of Texas meeting, at 7 p.m. Monday, May 17, at the Richardson Public
Library. Clement-Moore now employs her drama-queen skills in writing smart,
funny supernatural mysteries, including “Highway to Hell,” “Prom Dates from Hell” and “Hell Week,” three novels featuring snarky teen heroine Maggie Quinn. Third-Monday
early-bird: June 21, WGT All-Stars Read-In. More at
writersguildoftexas.org/joomla/. Send events calendar items to Carol Woods at shurlock@flash.net.
IABC local update: Lance Koenig of Bailey Lauerman (Omaha, Neb.) will detail the three-pronged campaign
developed to reintroduce employees, customers and investors to ConAgra Foods at
the IABC Dallas luncheon meeting Tuesday, May 11. Register here.
PRSA local update: What’s next after Facebook and Twitter? Which new social networks are the real deal,
and which might be eclipsed quickly? The PR News webinar at 12:30 p.m.
Thursday, May 13 — “Leveraging the Next Wave of Social Networks for Your PR (They’re Under the Radar for Now, But Not for Long)” — will showcase the most innovative social media applications and how a PR pro
can use them to her advantage. Info here.
PRSA local update II: Participants will take a deep dive into the key aspects of public relations — how to design a 10-step PR program, how to create effective external/internal
communications, how to handle crisis communications, and that’s just for starters — at PR boot camp May 11 and 12 in Chicago. Instructor Robin Schell, APR, Fellow PRSA, senior counsel at Jackson Jackson & Wagner, has 20 years of consulting experience and specializes in strategic
planning, effective internal and external communication systems, constituency
relations programs and behavioral research. Register here.
PRSA local update III: Let’s hear it for Pro-Am Day 2010. More than 20 PRSSA members from ACU, TCU and UTA
participated and pronounced it worthy. Carolyn Bobo, APR, Fellow PRSA, provided the students with all the tips and tricks they need
to have a great interview, and after that the students met with professionals
one on one and had their résumés critiqued. During lunch, the Bateman teams from UTA and TCU presented their
competition entries. ACU students gave an insightful presentation on the new
iPad technology they’re using for their school newspaper. After lunch came an agency tour of GCG
Marketing led by
Allyson Cross.
PRSA local update IV: New to PR? For recent graduates or beginning public relations practitioners,
May is a great month to sign on and rev up. New associate members joining with
less than two years in PR will receive a free New Professionals Section
membership ($20 value) during May; mention promotion code MAY2010 on the
application. More from Carol Murray at cmurray@fwmsh.org or prsa.org/joinus.
PRSA local update V: Standing reminder. The DFW Communicators Job Bank lists full-time, part-time and internship positions in PR, media affairs,
advertising/sales, event planning, graphic design, marketing, and corporate and
employee communications throughout North Texas. Employers who are members of
the participating organizations may post a job listing for $50; the cost for
nonmembers is $75. Nonprofits get a 50 percent discount. Each posting runs
three weeks. Greater Fort Worth PRSA receives a portion of the proceeds when a
member marks his or her membership status on the submission form. More from
Jerrod Resweber at jresweber@webershandwick.com.
PRSA local update VI: The 2008 presidential election changed the role of PR in politics with the
exploding presence of social media and grassroots activism in campaigns,
platforms and messaging. Hector Nieto with Organizing for America–Texas and University of Dallas political scientist Matt Brownfield, a managing partner in Nasica Consulting — strategists on both sides of the political aisle — will explain how these tactics have evolved at the Dallas PRSA luncheon meeting
Thursday, May 13. Register here.
