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MEETINGS
The April-May Doubleheader
IABC goes back to college Tuesday, April 15, and invites communications
professionals to join chapter members for some quality time with Texas Wesleyan
University students. The pros will go one on one with students to offer advice
and answer their questions about career direction and real-world work.
On Tuesday, May 20, Doug Renfro, president of Fort Worth’s Renfro Foods, will discuss how branding has helped his family-owned specialty
food business grow from a handful of salsas to marketing more than 30 Mrs.
Renfro’s labeled products.
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Monster Loyalty: How Lady Gaga Turns Fans into Fanatics
From over-the-top outfits to shock-and-awe live shows, Lady Gaga knows a thing or two about marketing. Nowhere is that more evident than in her
social media strategy for fan loyalty.
With 41 million Twitter followers and 63 million Facebook fans, LG’s fan base of “Little Monsters” is the envy of the social media industry. Marketing expert and author Jackie Huba shined the spotlight on the phenomenon in her best-seller “Monster Loyalty.” Come hear firsthand Gaga’s shrewd methodology and the seven strategies any business can apply to build
its own army of true believers, Thursday, March 27, 6-8 p.m. at Four Day
Weekend Theater, 312 Houston St.
No meat dress required.
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Breaking Into Management: How Media Professionals Did It
Organizers are consulting the Fort Worth SPJ Directory of Seasoned, Articulate
Pros for panelist prospects. Watch for updates.
Time & date: mingle 6:15 p.m., then eat, then the program Thursday,
March 20
March 20
Place: Joe T. Garcia’s Mexican Restaurant, 2201 N. Commerce St.,
Fort Worth
Fort Worth
Cost: $17 members of any professional communicators organization, $25 nonmembers, $10
students; cash or check, or credit card add $1; free if you join SPJ right then
and there
Menu: Joe T.’s renowned family-style enchilada dinner; cash bar
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STRAIGHT STUFF
The Fort Worth Chamber of Commerce has released its comprehensive, hyper-local
2014 Media Directory, the only such publication for the greater Fort Worth
area. The 60-page guide features print media in Tarrant, Johnson, Parker and
Hood counties, area television and radio contacts, and wire services, national
bureaus, online news outlets and local blogs. Listings include e-mail
addresses, fax numbers, circulation figures and distribution areas. Cost is $30
for Fort Worth Chamber members, $50 nonmembers. Contact
Christine Gores at 817-338-3332 or snag an order form here. PDF and/or MS Excel files will be e-mailed after purchase. ...
It’s not too late to apply for a graduate assistantship or scholarship for
the 2014-2015 year in TCU’s School of Journalism and Strategic
Communication. TCU offers master’s degrees in both fields. Contact Julie O¹Neil at j.oneil@tcu.edu for details. ...
By using simple strategies, Alicia White will show authors how to generate leads to create a following at the next
Writers’ Guild of Texas meeting, 7 p.m. Monday, March 17, at the Richardson Public
Library. She also will provide suggestions on products that keep the reader
engaged and will introduce Authors Briefcase, a package created for authors to promote and up-level their brand and book.
More on the Writers’ Guild of Texas at writersguildoftexas.org.
