MEETINGS
Pressing Matters: As Times Change, Printers Adapt
We used to spell printing i-n-k-o-n-p-a-p-e-r. Now the word contains w-e-b,
r-o-i and a lot of other letters that altogether spell one big concept:
C-H-A-N-G-E.
C-H-A-N-G-E.
Marketers today face new challenges, including message speed-to-market, tracking
return on investment, and integrating print projects into (and beyond) the web,
notably through social media. Printing has responded by becoming more nimble,
more responsive, more relevant and more accountable. Printers have evolved into
valuable partners in every phase of the process.
At the March meeting, print industry gurus Ryan Crist and John Cockrell Jr. of Cockrell Enovation will look at the innovations that have helped the industry
adapt to a shifting landscape. The four-part program starts with how to select
the right press and printer for a project, then segues into identifying the
right targets and mining the data to ensure maximum return. Part three is a
whirlwind tour of the world of W2P (web to print). The program concludes with
unraveling the mystery of the PURLs.
As the manager of print innovation at Cockrell Enovation, Crist tackles solution
development, market expansion and marketing. For the past decade, he has
focused on print on-demand and marketing automation solutions for digital,
offset and large format applications. Company VP Cockrell focuses on digital
printing and the ability to develop solutions that streamline marketing efforts
and leverage web-to-print platforms.
Time & date: 11:30 a.m.-1 p.m. Tuesday, March 22
Place: City Club, 301 Commerce St.
Cost: $25 members, $30 nonmembers, students $20
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How Fort Worth ‘Supersized’ Its Super Bowl Experience
Join GFW PRSA in March for a behind-the-scenes perspective from three
communicators who helped maximize the Fort Worth spotlight during the national
football event of the year.
Kelly Campbell, vice president of marketing communications for the Fort Worth Convention & Visitors Bureau; Jason Lamers, city of Fort Worth media and public affairs manager; and Tracy Gilmour, Sundance Square director of marketing, will give a play-by-play timeline of
events leading up to Super Bowl XLV, including extensive planning efforts,
crisis plan preparation and most memorable moments.
Campbell joined the Fort Worth CVB in October 2006 as director of marketing
communications and in January 2008 was named vice president of marketing
communications. A TCU journalism grad, she was named one of the “Forty Under Forty” by the Fort Worth Business Press in 2008.
Lamers is a communication strategist and former reporter with expertise in
crisis communication and issues management, including broadcast, digital and
print media. While public information officer for the Fort Worth Public Health
Department, he was heavily involved in the local response to the anthrax
attacks after Sept. 11, 2001. Now as lead spokesman for the city, he is
responsible for its crisis communication activities.
As Sundance Square marketing chief, Gilmour oversees public pronouncements for
the heralded 35-block mixed-use downtown entertainment district, recognized
internationally for its restored historic buildings, diverse culinary fare,
snappy arts venues and for having no unusable temporary seats. Gilmour’s team was recently honored with the Texas Downtown Association’s Judges Recognition Award Standard of Excellence.
Time & date: 11:30 a.m.-1 p.m. Wednesday, March 9
Place: Colonial Country Club, 3735 Country Club Circle
Cost: $25 members, $35 nonmembers, students $20, walk-ups add $5
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Just Like Old Times — a Smart Person Talks to You at Joe T.’s
Journalist Rebecca Aguilar will explain the workings and rewards of SPJ’s Digital Media Committee, with an emphasis on the “Net Work” blog (all about on-the-job tools, many of them free) and blogs on everything
from how to use Windows Movie Maker to how to create audio clips to how to
experience a live Twitter chat, at the SPJ meeting in March.
Texas Watchdog’s Jennifer Peebles chairs the committee. Aguilar is vice chair.
Time & date: mingling 6 p.m., eats around 6:30, then the program Wednesday, March 9
Place: Joe T. Garcia’s Mexican Restaurant, 2201 N. Commerce St.
Cost: $17 members, $25 nonmembers, $10 students, free if you join right then and there
Menu: Joe T.’s renowned family-style enchilada dinner; cash bar
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STRAIGHT STUFF
Class is in session at Hispanic Communicators DFW, with events planned this
month and next. HCDFW will host Photography 101, Camera Operations & Exposure Basics, from 9 a.m. to noon Saturday, March 5, at Studios of Walnut
Ridge, 2445 Walnut Ridge, Dallas. Cost is $25 for HCDFW members, $39 all
others. The class, taught by Darryl Briggs with the DFW Photography Club, is designed for the beginning photographer with
a digital SLR or for the moderately experienced photographer looking to refresh
her basic knowledge. Own a point-and-shoot? If it has a “P” or program mode, come on, as most of the tricks taught will apply. Next up,
Saturday, April 9, a morning journalism/communications conference at UNT will
cover such topics as social media on the job, networking for success and
landing your first job. Cost is $10 in advance, $20 at the door. E-
Gary Piña at garyp329@gmail.com for details. More on both events at dfwhispanic.org. ...
