MEETINGS
Strengthening Brand Loyalty and Customer-centricity
If you know Southwest Airlines, you know it’s serious about having fun. Micah Quillin knows Southwest Airlines, and as manager of rapid rewards strategy and
development, who better to discuss a corporate culture focused on generating
consumer excitement to drive customer loyalty.
In a world where customer loyalty is fragmented and customer service fleeting,
delivering the right message at the right time is key to retaining customers.
Southwest Airlines prides itself on keeping the customer at the center of its
decisions, and Quillin will discuss how the company is evolving to become truly
customer-centric. Attendees should learn ways to strengthen brand loyalty in
their own organizations.
Time & date: 11:30 a.m.-1 p.m. Tuesday, June 24
Place: Joe T. Garcia’s, 2201 N. Commerce St., Fort Worth
Cost: members $25, nonmembers $30, students $20; online add $1, walk-ins without a
reservation add $5; lunch included
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How to be Heard: Learning to Use Agility to Win the C-Suite’s Attention
Want to unlock the C-Suite? You need to be nimble. Dr. Suzanne Carter from TCU’s Neeley School of Business will discuss how today’s agile leader strives to move out of silos and into conversations to become a
powerful influencer within the organization. She also will highlight ways
professionals and organizations can develop agile leadership from within and
how agile leadership can be used along a successful career path.
Carter is executive director of the university’s Executive MBA program. She also teaches and conducts research in strategic
leadership and corporate reputation. She has consulted with nonprofit
organizations regarding strategic direction and taught courses on strategy and
innovative social enterprise strategies. She has also been faculty on global
study abroad courses in China, South Africa and South America.
Time & date: 11:30 a.m.-1 p.m. Wednesday, June 11
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: chapter members $25, national members $30, nonmembers $35, students $20;
walk-ups add $5
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Our Crumbling Rights: Are We Losing the Battle Against Government Intrusion,
Government Secrecy & Corporate Influence on Government?
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STRAIGHT STUFF
As the 25th anniversary of a bloody populist uprising in China arrives, veteran
Beijing-based National Public Radio reporter Louisa Lim has written an insightful book examining the government's method of handling
that event and its aftermath: “The People’s Republic of Amnesia: Tiananmen Revisited.” The book describes how the Chinese government has suppressed national memories
of the populist uprising in June 1989. Lim will discuss China and the Tiananmen
challenge, as well as the status of women in China, in a luncheon program and
book signing at noon Wednesday, June 18, at Colonial Country Club. Tickets are
$30 for members of the sponsoring Women's Policy Forum of Fort Worth and the
World Affairs Council of Dallas/Fort Worth, and $45 for nonmembers. More at
dfwworld.org or from Kris Mewherter at 214-965-8413 or kmewherter@dfwworld.org. ...
Keynote speakers David Quammen, a contributing writer for National Geographic, and Pulitzer Prize-winning
authors Lawrence Wright and Sheri Fink will highlight the annual Mayborn Literary Nonfiction Conference, hosted by UNT’s Frank W. Mayborn Graduate Institute of Journalism, July 18-20 at the Hilton
DFW Lakes Executive Conference Center in Grapevine. This year’s focus is on writing about science, technology, medicine and innovation. Info
at themayborn.com. ...
Time once again for the annual WGT member read-in — 7 p.m. Monday, June 16, Richardson Public Library — where Writers’ Guild of Texas members may strut their stuff or share writing that has grabbed
their interest with brief readings (one-minute intro, five minutes of reading).
Contact Virginia Boylan at velkaecs@aol.com to be added to the list of readers.
IABC local update: Nancy Powell Bartlett will discuss “Corporate Communications: a Key Strategic Partner in Organizational Change” at the IABC Dallas luncheon Tuesday, June 10, at Maggiano’s NorthPark. Info here. Bartlett is president of the Bartlett Allliance and works with the
FranklinCovey Leader in Me program to promote leadership culture in elementary
schools in the U.S. and Canada.
PRSA local update: The Fort Worth Chamber of Commerce marketing team took the top prize — Best of Show — and Fort Worth ISD Superintendent Walter Dansby was honored as Communicator of the Year at Greater Fort Worth PRSA’s third annual Worthy Awards Gala. The chamber team won for the print collateral
supporting the chamber’s largest event of the year, its annual meeting attended by 730 business
leaders, featuring nationally acclaimed keynote speakers and spotlighting the
region’s critical issues. The chamber team also won three other awards. The marketing
and public relations agency J.O. won four awards, including a Worthy, and the
Fort Worth ISD Communications Department won three awards, including a Worthy.
Senior public relations professionals from the PRSA Arkansas Chapter judged the
entries, choosing winners of 11 Worthy Awards, seven Awards of Excellence and
10 Awards of Achievement.
PRSA local update II: Rhonda Newman, senior partner and leader of Mercer’s Communication and Change Business, will share insights on the competencies she
sees firsthand when working with Fortune 500 organizations at the PRSA Dallas
monthly meeting Thursday, June 12. Info here.
