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MEETINGS
Bronze Quill 2010: An Out-of-this-world Celebration of Excellence
In addition to being an out-of-this-world celebration of the best work of North
Texas’ best communicators, IABC Fort Worth’s signature awards show — sponsored this year by Studios 121 — also features a firsthand, out-of-this-world look at the inner world of the
nation’s space program.
Josh Byerly, NASA public affairs officer and the internationally recognized voice of
Mission Control, will give his unique glimpse of NASA, including the final
flights of the space shuttle, the future of the International Space Station and
the president’s plans for the space program. Byerly also will reveal how NASA leverages its
brand, with an emphasis on harnessing the power of social media.
A former television journalist, Byerly has served as head of global
communications for Flowserve Corp., a $4 billion manufacturing company in
Dallas, and as a senior executive at two leading PR agencies in North Texas.
His clients have included Centex Homes, Texas Instruments and Sprint.
Eager to see the award-winning works that your colleagues are creating and to
get lost in space with an expert tour guide? Then make your reservations now.
Time & date: 11:30 a.m.-1 p.m. Tuesday, June 22
Place: City Club, 301 Commerce St.
Cost: members $25, nonmembers $30, students $20 (online add $1)
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Building a Corporate Social Responsibility Program
You can’t turn on the TV these days without seeing corporate social responsibility (CSR)
in action. From Tom’s Shoes to Pepsi Refresh to the American Express Members Project, companies
worldwide are latching on to the idea. It’s enough to make you want to implement a little CSR at your own organization. Laura Moore, global communications VP at Kimberly-Clark Corp., will provide guidance at the
next PRSA meeting on how to build community relations programs that make an
impact.
Moore manages executive, strategic and employee communications, media relations
and crisis communications at Kimberly-Clark. She also is responsible for the
Kimberly-Clark Foundation, which responds to need with financial contributions,
product donations and volunteer time. Last year, K-C and its employees donated
$21.6 million in cash and product for charitable causes worldwide.
Among her credits, Moore has PR senior vice president experience at Regions
Financial Corp. and RadioShack Corp., and she was public affairs officer for
the Texas Department of Transportation. She has received the National Headliner
Award from the Association for Women in Communications and the Texas Public
Relations Association’s Outstanding Practitioner Award.
Time & date: 11:30 a.m.-1 p.m. Wednesday, June 9
Place: Colonial Country Club, 3735 Country Club Circle
Cost: $25 members, $35 nonmembers, students $20
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STRAIGHT STUFF
Eleven expert interacters in open government issues will front a State Bar of
Texas seminar, free to the media and the public, Friday, June 11, at the Fort
Worth Convention Center. The sessions: “The Impact of Social Media on Open Government,” 9 a.m., with John G. Browning, Thompson, Coe, Cousins & Irons, Dallas; Wanda Garner Cash, UT Austin School of Journalism; Mick McKamie, McKamie Krueger, San Antonio; and the Hon. Maria Salas-Mendoza, 120th Judicial District Court, El Paso (moderated by Brandon Clarke, CB Richard Ellis, Houston), and “Does the Texas Open Meetings Act Violate Public Officials’ First Amendment Rights?,” 10:15 a.m., with Keith Elkins, FOI Foundation of Texas; Ashley Johnson, Gibson Dunn, Dallas; Rep. Carol Kent, D-District 102, Dallas; attorney Rod Ponton, Alpine; and Frank Sturzl, Texas Municipal League (moderated by Paul Watler, Jackson Walker, Dallas). More from Kim Davey, kdavey@texasbar.com. ...
They’re celebrating each other at the next Writers’ Guild of Texas meeting, at 7 p.m. Monday, June 21, at the Richardson Public
Library, with the WGT All-Stars Read-In. More at writersguildoftexas.org/joomla/. Send events calendar items to Carol Woods at shurlock@flash.net.
PRSA local update: The nominating process for the 2011 PRSA national board has begun, with
candidates being sought for officer, director and Leadership Assembly
delegate-at-large positions. Application deadline is June 14. Information at prsa.org.
PRSA local update II: Chapter president Tom Burke, APR, is looking for a student liaison/scholarship committee chair to succeed Carroll Burney, whose one-year term expired May 31. The committee chair works with PRSSA
chapters at TCU, UTA and Abilene Christian University and coordinates the
awarding of scholarships to PRSSA members at those schools. To express interest
or to sign right up, e- tcburke@us.ibm.com.
PRSA local update III: How can you develop your online brand? What should be included in your company’s social media policy? How do you create a snappy sound bite? Maybe a PRSA
webinar can help, and anyone who joins this month receives a free webinar of
his or her choice. That’s in addition to the professional tools, networking and information that PRSA
membership provides. More from Carol Murray, APR, at cmurray@fwmsh.org.
PRSA local update IV: Speaking of webinars, three nationally recognized public relations worthies — Daryl McCullough, CEO, PainePR; Daniel Lemin, social media director at PainePR; and Craig Howe, CEO, RocketXL, one of the country’s most innovative social media firms — will offer “A Review of Social Media and Creative Strategies Used in Some of the Best
Holistic Marketing PR Campaigns” at 2 p.m. Thursday, June 17. Register here for “The Best in Buzz.” Next up: “Public Relations on the Third Screen: How to Reach Audiences Via Mobile Devices” at 2 p.m. Tuesday, June 29, with Mike Brewer, executive vice president of Brodeur Partners and founder of Brodeur’s Consumer Group. Register here.
