tMEETINGS
IABC is cooling off in July to prepare for a really hot event in August. Stay
tuned — website, Twitter, Facebook, LinkedIn — for information on the next adventure, Tuesday, Aug. 28.
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Consider It an ‘Intermission’
No lunch program this month, but PRSA will be back in action Wednesday, Aug. 8,
at JPS Health Network, where president and CEO Robert Earley will discuss his team’s vision and lead a tour of the facility. Details in the next eChaser.
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Mix It Up
Members and friends of the only professional SPJ chapter in North Texas have
homesteaded a room at Texas Land & Cattle Steak House, 2009 E. Copeland Road in Arlington, for a mixer Saturday, July 14, 6:30-8:30
p.m. Significant appetizers, cash bar, $15 cash or check, $17 credit card. RSVP, please, or to pay in advance go here, print your receipt and bring it.
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STRAIGHT STUFF
Next to a great idea, voice is what appeals most to editors and readers.
Author-educator Michelle Stimpson will sing like a bird on the topic at the next Writers’ Guild of Texas meeting, 7 p.m. Monday, July 16, at the Richardson Public
Library. Stimpson’s works include the acclaimed “Boaz Brown,” “Divas of Damascus Road” and “Falling Into Grace.” She has published several short stories for high school students through her
educational publishing company, Right Track Academic Support Services, and is
pursuing her ministerial certification. She ministers to women through her
online newsletter. • Third-Monday early-birds: Aug. 20, attorney Andrea Perez on copyright, intellectual property and TALA (Texas Accountants and Lawyers for
the Arts); Sept. 17, Dave Lieber (“Yankee Cowboy”), storytelling for promotion; Oct. 15, Joe Milazzo, getting the most from the sound of your writing; Nov. 19, small business owner
Nicci O’Boyle on e-mail marketing and social media.
IABC local update: IABC Dallas board member Amy George, the marketing and communication VP for Cooper Aerobics, will discuss the
five-stage behavior change model to gauge a person’s readiness to make health a habit — and apply the model to organizational change — at an IABC Dallas members-only breakfast Tuesday, July 17. Invitations will be
sent to members. Care to join? More here.
PRSA local update: Dr. Shelley Wigley, a PRSA member and UTA communication assistant professor, is conducting a study
of PR professionals’ use of social media. Participants have the chance to win one of 20 Starbucks
gift cards. Find the survey here. Direct questions to shelley.wigley@uta.edu.
PRSA local update II: This month in PR/marketing history. July 9, 2006: The world’s largest parade of Fiats took place in Italy, featuring 500 Fiat 500s. On a
related note, Fiat’s first car, in 1899, was known as Il Topolino (“little mouse” in Italian, possibly influenced by Mickey Mouse). • July 5, 1946: French designer Louis Reard unveiled a daring two-piece swimsuit in Paris. He called it a “bikini,” having been inspired by the U.S. atomic test that took place off an island of
the same name earlier that week.
PRSA local update III: Standing reminders. The DFW Communicators Job Bank lists full-time, part-time and internship positions in PR, media affairs,
advertising/sales, event planning, graphic design, marketing, and corporate and
employee communications throughout North Texas. Employers who are members of
the participating organizations may post a job listing for $75; the cost for
nonmembers is $100, for nonprofits $50. Each posting runs a month. Greater Fort
Worth PRSA receives a portion of the proceeds when a member marks his or her
membership status on the submission form. More from
Jerrod Resweber, Greater Fort Worth PRSA job bank chair, at jresweber@webershandwick.com or 469-375-0216. ... Stay on top of emerging trends and industry news, extend
your network while increasing your knowledge, and keep learning and stay
competitive. Any practitioner with at least two years in the field is eligible
for membership in the world’s leading organization for PR professionals. Those with fewer than two years
experience or who recently graduated from college and were active in PRSSA may
join as an associate member. More from chapter president-elect Chris Smith at csmith501@charter.net.
