========================================================
MEETINGS
No meeting this month. The fourth-Tuesday schedule resumes in August.
-----
20/20 Vision: Who Will Rule the Business and Political World in 2020?
PR professionals are constantly challenged to maintain a working knowledge of
not only the latest in communications methods and philosophies, but also
overarching business perspectives. Staying on top of trends requires foresight
and preparation. Are you up to speed? What will move the global marketplace for
the next 10 years? How will this affect your constituents? TCU business
specialist Bill Moncrief will share his views at the July meeting.
Dr. Moncrief is senior associate dean and professor of international business in
the TCU Neeley School of Business. He teaches international marketing and
several other core business classes. He serves on the editorial boards of the
Journal of Personal Selling and Sales Management, Journal of Marketing
Education and Journal of Marketing Theory and Practice, and he received the
2005 TCU Dean’s Award for Meritorious Research and the 2004 Michael Bahr Mentoring Award.
Time & date: 11:30 a.m.-1 p.m. Wednesday, July 14
Place: Colonial Country Club, 3735 Country Club Circle
Cost: $25 members, $35 nonmembers, students $20, walk-ups add $5
========================================================
STRAIGHT STUFF
Melissa O’Neal’s first paid job was writing newspaper ad copy. She could help you sell a
$100,000 house in 20 words or less. Today she teaches writers how to strengthen
their manuscripts by replacing unproductive words with more creative choices or
by deleting the lazy words altogether. “Write tight!” she advises, and she’ll tell and show how at the next Writers’ Guild of Texas meeting, at 7 p.m. Monday, July 19, at the Richardson Public
Library. WGT third-Monday early-birds: Aug. 16, Kay Winzenried, “Travel Writing: Opportunities and Realities”; Sept. 20, Cindy Vallar, “To Be or Not to Be and Other Editing Quandaries”; Oct. 18, Ben Johnson, author of Sam Zell biography; Nov. 15, Clay Reynolds; Dec. 20, Christmas party and WGT All-Stars read-in. Suzanne Frank, the author of seven novels and director of SMU’s creative writing program, will lead a workshop Saturday, Nov. 6. More at writersguildoftexas.org/joomla/. Send events calendar items to Carol Woods at carol.woods@verizon.net.
IABC local update: IABC Dallas will host a members-only breakfast Wednesday, July 14, on how to
hone media relations and job search skills with the Dallas Business Journal.
Facilitator Kim Kazaka will provide tips on improving job search techniques, developing media
relations with the staff, enhancing networking and taking action to secure a
job. Info here.
PRSA national update: The PRSA 2010 International Conference: Powering PRogress, Oct. 16-19 in
Washington, D.C., will feature a host of sessions on the latest case studies,
including “Haiti Case Study: Planning/Coordination and Disaster Response” with Barbara Burfeind, APR, strategic communication director, DVI; Heidi Lenzini, plans officer, SOUTHCOM; and Joseph Coslett, VI planner, SOUTHCOMM; the 2010 Best of Silver Anvil Award winner, “The Dignified Transfer of Fallen Heroes: Implementing the New Policy of
Transparency” with Christy Nolta, deputy director, public affairs, U.S. Air Force; and “How to Build Trust in This Nuclear Environment: A Public Affairs Perspective on
Effective Citizen Communication” with Eliot Brenner, director of public affairs, U.S. Nuclear Regulatory Commission. More here.
PRSA local update: Greater Fort Worth PRSA is taking nominations for five officers to serve in
2011: president-elect, VP programs, treasurer-elect, secretary and director.
Contact nominating chair/immediate past president Andra Bennett, APR, at abennett@fortworthchamber.com. The nominating committee will propose a slate in September, and officers will
be elected at the annual meeting Oct. 13.
PRSA local update II: Three speakers offered insight and expertise on all things mobile at the
Nonprofit SIG meeting in June. Jay Downie with Downtown Fort Worth, Inc., developed an iPhone app for the Main St. Fort
Worth Arts Festival, and he explained the implementation process, from idea to
successful rollout. Winifred King with Cook Children’s Medical Center demonstrated the health system’s iPhone app and discussed the coordination required and challenges faced in
creating it. Dan Routman presented a different approach to the mobile universe by talking about websites
optimized for mobile devices and what is possible using this technology.
Organizers thank the Girl Scouts of Texas Oklahoma Plains for hosting the
meeting and the speakers for donating their time and talents.
PRSA local update III: Rita Parson and Kevin Williams have been named co-chairs of the student liaison/scholarship committee. Dave Hogan, APR, continues as a member of the committee. Congratulations to Carroll Burney for an accomplished year as chair.
PRSA local update IV: Selected webinars for your enlightenment and elucidation: “Content Copyright Compliance” with Keith Kupferschmid, Software and Information Industry Association; 2 p.m. Tuesday, July 6. You
sure it’s OK to link to that YouTube video or post that article excerpt on your media
room? More and more organizations are tracking how their online content is used
and finding infringers. Kupferschmid will teach what is considered public
domain; how to attribute others’ content safely; the ins and outs of copyright law; and what you need to do to
effectively do your job. Register
here. ... “Navigating the Legal Parameters of Social Marketing” with Crystalyn Stuart, IMRE; 2 p.m. Tuesday, Sept. 7. How do you ensure that your online message
creates maximum impact and mitigates liability for your brand? Hear tips to
navigate the increasingly complicated online space. Understand ethical and
legal parameters for utilizing social media, blogger outreach, celebrity
endorsements and socialized news. Register here.
PRSA local update V: Standing reminders. The DFW Communicators Job Bank lists full-time, part-time and internship positions in PR, media affairs,
advertising/sales, event planning, graphic design, marketing, and corporate and
employee communications throughout North Texas. Employers who are members of
the participating organizations may post a job listing for $50; the cost for
nonmembers is $75. Nonprofits get a 50 percent discount. Each posting runs
three weeks. Greater Fort Worth PRSA receives a portion of the proceeds when a
member marks his or her membership status on the submission form. More from
Jerrod Resweber at jresweber@webershandwick.com. ... Ready to take your career to the next level? Chapter president-elect Carol Murray, APR, says joining PRSA is a great way to connect with fellow professionals “across the nation and right in your backyard.” Any PR practitioner with at least two years in the field is eligible for
membership in the world’s leading organization for PR professionals. Those with fewer than two years
experience or who recently graduated from college and were active in PRSSA may
join as an associate member. More from cmurray@fwmsh.org.
