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MEETINGS
Surviving Social Media
Are you using social media correctly to enhance your brand and keep your
customers? IABC Fort Worth promises an informative April luncheon on how to
build social media spaces and create best practices, implement policy and
educate employees in social media.
A hands-on tutorial after the luncheon will guide those looking to create
company pages.
Time & date: 11 a.m.-1 p.m. Tuesday, April 24
Place: Joe T. Garcia’s, 2201 N. Commerce St., Fort Worth
Cost: members $25, nonmembers $30, students $20 (online, add $1; without a
reservation, add $5)
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Talking to the Guy in Line: the Who, Why
and Where of Customer Conversations
Social media is all about engagement, but how to start and maintain that
engagement is another discussion. In fact, it is this month’s PRSA program.
Simon Salt, founder and CEO of International IncSlingers, will discuss the types of
conversations that consumers are already having about your brand, when it is
appropriate for you to join in and how best to do it. He also will discuss the
difference between influencers and advocates, how brands can start a
conversation and then let the consumers take over, and what to do when it
appears that no one is talking about you.
A digital marketer and author (“Social Location Marketing,” recently translated into German), born in England and now happy in Texas, Simon
writes the theincslingers.com/ blog and teaches Advanced Mobile Marketing, an online course on the Learning
Resources Network, the largest continuing education association in the world.
His client list has ranged from Fortune 500 companies to start-ups and
international PR agencies. He loves motorcycles, Legos and cats, it says here,
and has been known to wear a kilt.
Time & date: 11:30 a.m.-1 p.m. Wednesday, April 11
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: members $25, nonmembers $35, students $20 (walk-ups add $5)
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9th annual First Amendment Awards and Scholarship Dinner
An invitation beckons on p. 3, and like they say at the TCU Magazine, we made it
just for you.
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STRAIGHT STUFF
The DFW Freelance Alliance will explore virtual agencies — what they are, how to find them, how to work with them — in a brown-bag noon program Tuesday, April 17, at the North Dallas Chamber of
Commerce, 10707 Preston Road. The program is free for AWC, IABC and PRSA
members, $10 for nonmembers. ,,,
Literary agent Mike Farris will discuss a subject dear to his heart — literary agents — at the Writers’ Guild of Texas meeting at 7 p.m. Monday, April 16, at the Richardson Public
Library. Farris and his wife, Susan Morgan Farris, run the Farris Literary Agency, which represents fiction and nonfiction works.
They are actively seeking fiction projects (thrillers, suspense, mysteries,
mainstream, action/adventure, literary, Christian) as well as nonfiction
(how-to, self-help, law, true crime, current affairs, popular culture, women’s issues, biography, history, travel, sports, politics, entertainment, spiritual
and inspirational). • Third-Monday early-bird: May 21, Rachel Simeone, high-impact book marketing. • Improve your writing/editing skills at WGT PCS (planned critique sessions),
third Wednesday of the month, Richardson Public Library basement, 6:30-8:45
p.m. Participants present their own work and receive feedback from fellow
members. • More at writersguildoftexas.org/joomla/. Send calendar items to Carol Woods at carol.woods@verizon.net.
IABC local update: Dallas graphic designer Bryan Peterson with Peterson Ray & Co. will present an in-depth discussion on the processes used to develop
pleasing communications design — “The Design Process: More Than Just a Pretty Face” — at the IABC Dallas luncheon Tuesday, April 10. Register by April 5. Info here.
