MEETINGS
Program to be announced.
Time & date: 11:30 a.m.-1 p.m. Tuesday, Oct. 23
Place: Petroleum Club, Carter-Burgess Plaza, 777 Main St., 39th floor
Parking: $2.50 in parking garage at Seventh and Commerce streets
Cost: members $25, nonmembers $30, students $20 (online add $1)
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Best Practices and Lessons Learned -- Hear from the PR Pros
"How'd they do that?" "Why did they do that?" "Should I be doing something similar?"
Everyone in the PR-marketing biz has experienced these moments. The answers will come tumbling forth at the October PRSA meeting from panelists who know a thing or two about managing a major crisis, planning detailed strategic communications efforts and executing events on a shoestring budget.
The program, presented by the chapter's Masters SIG, features Tom Burke, APR, with IBM; Mary Gugliuzza, Fort Worth Water Department; Andrea Helms, Tarrant Area Food Bank; Bill Lawrence, APR, Fellow PRSA, Lawrence and Associates; and Tracy Syler-Jones, TCU. E-mail questions you'd like answered to Laura Van Hoosier, lauravanhoosier@msn.com.
Time & date: 11:45 a.m.-1 p.m. Wednesday, Oct. 10
Place: Petroleum Club, Carter-Burgess Plaza, 777 Main St., 39th floor
Parking: free valet in parking garage at Seventh and Commerce streets
Cost: members $25, nonmembers $30, students $20
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Black, White and Read All Over
Here it is, the 21st century, and the news media are still asking: Where are the journalists of color? The question also is being raised where some young people take their first journalistic steps -- in j-schools and the student media.
Minorities compose 42 percent of K-12 students, and the percentage is growing. But will those students enroll in journalism or English and write for the campus paper, or will they continue to major in business, nursing, education and computer science?
And can a mostly white news staff adequately cover a diverse community? How can journalism attract more minority students? What will it take to make this happen?
Ask your own questions at the October SPJ meeting when four student media advisers -- Robert Bohler, TCU; Lloyd Goodman, UTA; Eddye Gallagher, TCC; and Tracy Everbach, UNT -- will report and maybe raise questions of their own on the status of minorities in journalism.
Time & date: mingling 6 p.m., eats around 6:30, then the program Wednesday, Oct. 10
Place: Shady Oak Barbeque & Grill, 1600 E. Copeland Road, Arlington (south side of I-30 at the Nolan Ryan Expressway exit)
Cost: $15 members, $20 nonmembers, $5 students
Menu: brisket, sausage, chicken, plenty of sides, iced tea and corporate parent Spring Creek Barbeque's signature bread; cash bar
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STRAIGHT STUFF
A month out. Writing coach and author Paul LaRocque will hold court on headline writing at the American Society of Business Publication Editors meeting Wednesday, Nov. 14, 11:30 a.m.-1 p.m. at Southern Recipes Grill, 2715 N. Collins St. in Arlington. Cost: $20 for ASBPE members, $25 nonmembers (cash preferred). RSVP to Tonie Auer, 817-925-2013 or tonieauer@gmail.com. ...
Read, write and be persistent, Britta Coleman says when asked her advice for writers. She will go beyond that at the next meeting of the Writers' Guild of Texas -- 7-8:30 p.m. Monday, Oct. 15, Richardson Public Library, 900 Civic Center Drive -- and open the door to the art of rewriting. Coleman is an award-winning author, essayist and inspirational speaker whose debut novel, "Potter Springs," won the Lone Star Scribe Award from Barnes & Noble Booksellers. Her essays have appeared in anthologies from Guideposts Books and Simon & Schuster, and she has written for FYI Television Features, Heroes for Humanity and Authorlink. This meeting and the Nov. 19 session with nonfiction author Frank Rush -- all Writers' Guild of Texas meetings -- are open to the public. ...
Ever dreamed of giving up your day job and becoming a novelist? Roxanne Conrad, writing as Rachel Caine, will tell how she's doing just that at the Freelance Alliance meeting at noon Tuesday, Oct. 16, at the North Dallas Chamber of Commerce, 10707 Preston Road. An IABC member and the soon-to-be-former communications manager for LSG Sky Chefs, Conrad has published more than 20 paranormal romantic action/adventure novels since 1990 while working full time. She recently sold film and television option rights for "The Morganville Vampires," a young adult series. Registration begins at 11:30. ...
Got a great idea for how to use technology to transform news in the community? The Knight Foundation is accepting applications until Oct. 15 for the second annual Knight News Challenge.
IABC local update: IABC Fort Worth is taking a peer group approach to earning the Accredited Business Communicator certification. Lori De La Cruz, ABC, will lead a series of brown-bag informational meetings ("IABC Accreditation 101") that will move candidates through the process. Applications are due by Tuesday, Nov. 6; five candidates are necessary for reduced rates from national, so contact De La Cruz as soon as possible. The journey to accreditation requires a comprehensive, two-piece portfolio and an examination with both written and oral sections. Meetings will be 11:30 a.m.-12:30 p.m. on the first Tuesday of the month, at various locations. ABC candidates must meet minimum requirements. Check here for qualifications and here for the application. Get those questions answered from lori@bluemarblemedia.net.
IABC local update II: Dallas IABC promises entertainment, games and prizes as it recruits like mad -- it's membership month -- at a free happy hour from 6 to 9 p.m. Thursday, Oct. 25, at the Parlour wine bar in Richardson. Info here.
PRSA local update: Reasons abound to make the annual meeting Wednesday, Nov. 14, at the Petroleum Club. Fan favorite Joe Trahan, APR, Fellow PRSA, will lead a 9-11:30 a.m. workshop on "Media Measurement and Tracking" and then speak at lunch. Members present also will vote on the 2008 Board of Directors. The slate: president, Laura Van Hoosier, APR; president-elect, Andra Bennett, APR; programs VP, Tom Burke, APR; treasurer, Nancy Farrar; treasurer-elect, Allyson Cross; secretary, Linda Jacobson; and at-large board members, Richie Escovedo (term to expire 2010), Lisa Gail Barnes (2009) and Carol Murray, APR (2008). Assembly delegates to be considered are Dan Keeney, APR (term to expire 2009), and Heather Senter, APR (2008).
